About The Content In Your Website…

Your website is your store-front. It creates the first impression of your business your client will form. It may get as much as several minutes of attention, but it may receive a momentary passing glance, followed by the press of the button that leads elsewhere. What you put on that first page is critical. Webster defines critical as “fraught with danger or risk, inclined to judge severely, denoting arrival at a turning point, a condition causing abrupt change…” and all of these apply. A poorly designed webpage will end your conversation with what might have been your customer. Always look through the eyes of that visitor.

Things the client likely did NOT go to your website to get include, 1) Personal picture(s) of you and your dog. 2) A dancing, animated cartoon. 3) Intense – perhaps offensive – music or sound effects. 4) Blinding, flashing, eye-offending colors or bursts of light.

Things the client likely DID go to your site to get include, 1) Your location, phone, e-mail, fax number, store hours, business stuff! 2) Info on your products, prices, delivery policy, credit card policies, business stuff! 3) Pictures of your store front so they will recognize your shop when they get there, business stuff! 4) Your business’s logo or sign also for recognition. Business stuff! We are beginning to see a pattern here!

The best advice for nearly ALL businesses is to give the client what they want, need, seek, and do so in a business-like manner. The old one-liner for job applicants applies here too; Clean shave, shined shoes, pleasant smile, and bad breath is better than no breath at all! We can help you do those things for your new website. Well...all except for the bad breath! Call us! Phone 760-289-7848, or e-mail us Joseph@JosephStock.com, or Josi@JosephStock.com.

- JSDesign